On the Move
‘Bloomberg Businessweek’
picks Wiley as new publisher
Bloomberg Businessweek
announced that Hugh Wiley has
been named publisher. Wiley is
joining Bloomberg Businessweek
after serving as publisher of Time
Inc.’s Fortune. He succeeds Jessica
Sibley, who left Bloomberg Businessweek to become publisher of
The Week magazine. Wiley will be
responsible for leading Bloomberg
Businessweek’s integrated sales
team and driving all global advertising for the print publication
and Businessweek.com.
Faurot joins Greener
World Media as president
Greener World Media
announced that Eric Faurot has
joined the company as president-chief strategist. Faurot will work
alongside Greener World Media
co-founders Joel Makower,
chairman-executive editor, and
Pete May, who now holds the title of CEO. May was previously
president-publisher. Faurot was
senior VP of United Business Media’s Tech Web from 2006 to
2009.
SourceMedia appoints Elken
exec VP-managing director
SourceMedia, publisher of
American Banker, announced that Karl
Elken has joined the firm as exec
VP-managing director of the
company’s banking and capital
markets group. Elken most
recently was senior VP-sales at
Taunton Press. Previously, he
spent nine years as an executive
at Ziff Davis Media.
Canon’s Behringer adds COO title
Focuses on global expansion, tailored database
BY CHARLOTTE WOOLARD
It did not take long for the new COO of Canon Communications to get comfortable. The media company appointed Michael
Behringer, already vice chairman of its board
and a founder and managing
director of parent Apprise Media, to the newly created position in June. The move formalized his strategic role at a com-pany that has bullishly expanded its reach in the global
medical device and advanced
manufacturing markets.
There is no sign that things
will be slowing down: “We’re
not resting on any laurels
here,” Behringer said.
He will focus on the global
growth of the company, researching acquisition opportunities even as Canon continues
to integrate and expand the four advanced design engineering media properties it bought
from Reed Business Information in February.
Behringer expects the Asia-based assets
from that deal to help Canon launch new
products and properties that will strengthen
its presence in a coveted market. “This really
enables us to act in the region in a way that we
couldn’t before,” he said. “In the advanced
manufacturing sector, we need to be in Asia.”
The company will gain reach in the Canadian market as well, introducing new trade
shows that will be collocated with two association events Canon acquired last fall.
“It’s a great example of how we’re able to
launch in a region using acquisitions to fuel or-
ganic launches and line extensions,” Behringer
said. “We’re launching with a built-in base.”
New collocated regional shows will also
bolster the company’s presence in European
and U.S. markets. “We’re looking for events
to continue to be an area of growth for us go-
ing forward, both with respect to existing
pipelines we have and certainly with respect
to expansion opportunities,” Behringer said.
The company expects dig-
ital revenues to be accelerated
by the development of five
new online directories and to
grow at a faster rate than ei-
ther print or trade show prop-
erties, Behringer said. “We’re
looking at significant, double-
digit growth—in the teens.”
The company debuted the
first directory, Qmed, in April,
unveiling a vertical search en-
gine that will become the mod-
el for four more directories to
be introduced by 2011,
Behringer said. “We designed
the platform to be portable into
our other verticals. That’s one of the key growth
levers for us on the digital side.”
Another catalyst will be the continued devel-
opment of the company’s master audience file.
Canon also will develop behaviorally targeted advertisements, an area where Behringer
said he sees great promise.
But the new COO is not limiting himself to
these areas of expansion. “We are going to
continue to focus on growing [all our proper-ties],” he said.
Behringer brings more than 20 years of media
industry experience to the role and is not afraid
of investment during an economic downturn.
“We benefit from the fact that the markets
we serve have held up very well,” he said.
“We’ve been able to continue to invest in the
sector. We keep executing our plan to focus on
areas that are going to drive revenue. This reces-
sion won’t last forever.” ;
Michael Behringer
Company:
Canon Commu-
nications
Location:
New York
Title: COO
Big move:
Board vice chairman appoint-
ed as Canon’s first COO as
the company invests in its se-
nior management team
Core responsibilities: Over-
see operations at a company
bent on reaching new
markets and expanding its
product offerings despite the
recession
Sussman re-elected BPA
Worldwide chairwoman
BPA Worldwide announced that
Gaye Sussman was re-elected as
chairwoman of the organization’s
board for 2010-11. Sussman is
president of ID Media. Addition-
ally, BPA Worldwide announced
that eight new board members
were elected: Jessie Chapman,
head of marketing communica-
tions for HSBC’s North Ameri-
can brand and advertising
group; Tim Fixmer, president of
Stamats Business Media; Gord
Hotchkiss, CEO of Enquiro; Phil
Johnson, CEO of PJA Advertis-
ing+Marketing; Linda McGov-
ern, director of marketing for
USG Corp.; Richard Porter, CEO
of Publishing Group of Ameri-
ca; Joseph Pramberger,
president of Tech Briefs Media
Group; Noah Syken, who man-
ages IBM Corp.’s media strategy
and investments in the U.S.
Tom Varney, head of marketing
communications for Siemens In-
dustry USA, was re-elected to
the board.
