Media Business - July 2010

Ad pages YTD ’ 10 YTD ’09 Chg

4,276.30 4,349.68 -1.69% 2,953.40 3,205.84 - 7.87

6,016.42 7,063.94 - 14.83

2,538.15 2,600.53 - 2.40

5,549.42 6,218.14 - 10.75

8,472.29 11,023.02 - 23. 14

3,753.30 4,516.63 - 16.90

3,120.76 4,246.82 - 26.52

3,116.59 3,241.56 - 3.86

4,484.84 4,612.56 - 2.77

37,014.74 34,904.16 6.05

14,055.82 16,194.95 - 13. 21

2,527.90 2,483.62 1.78

4,885.10 6,175.12 - 20.89

2,519.62 2,641.46 - 4.61

10,765.23 12,742.33 - 15.52

5,470.98 6,281.44 - 12.90

1,983.11 2,252.83 - 11.97

12,518.45 13,932.85 - 10. 15

2,563.11 2,902.34 - 11.69

1,038.28 1,870.19 -44.48

3,643.64 4,204.24 - 13.33

143,267.45 157,664.25 - 9. 13

Trade publication ad pages and revenue, March 2010

Note: Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, March 2010 Category

Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal)

Health Care (PERQ+IMS)

Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings