particularly Facebook and Twitter, not
only to engage audiences but also to drive
traffic to their websites. The Financial
Times, for example, now has more than
20,000 fans on Facebook and 150,000
Twitter followers; FireRescue1 boasts
more than 67,000 Facebook fans.
To further take advantage of conversa-
tions and connections their staffs are facili-
tating on the Facebook and Twitter plat-
forms, several nominated sites have Twit-
ter feeds or Facebook modules on their
own websites, including 1105’s ohson-
line.com (Occupational Health & Safety),
CIO.com, Jobson’s VisionMonday.com
and UBM’s EE Times Group. ;
METHODOLOGY
To put together the 10 Great Media Websites special report, Media Business
issued a call for nominations in our weekly e-newsletter and sent e-mail
messages directly to contacts at business media companies. For the first time
this year, entries were taken exclusively via an online nomination form.
Business media companies put forward a record number of 60 websites for
review in the following categories: technology, trade, general business, portal,
launch, relaunch, paid subscription, video/multimedia and Web 2.0, which was
divided into tech and trade categories.
A screener went through each site to evaluate its appearance, organization
and navigation; search functionality; video and other multimedia content; and
community/social media (Web 2.0) features. One litmus test for Web 2.0
elements was recent and regular participation by users.
The final selection of websites was made by a committee of Media Business
editors. Within each category, sites were compared with one another according
to criteria appropriate to the given category. Sites that were selected in the
2008 and 2009 Great Websites reports were eliminated from consideration in
the category in which they were recognized previously.
Love Connection.
Advertiser
Reader
Easily turn your magazine
into a digital experience
and connect with your
readers and advertisers
in a whole new way.
You’ll discover where your
readers are spending their
time, what matters most
to them, and how to give
them more of exactly what
they are looking for.
Mozaic’s unique tracking
of editorial, video and
advertising engagement
provides you with the
information you need to
take your relationships with
readers and advertisers to
the next level.
Schedule a demo today at
www.hallmarkmozaic.com
or contact Joel Besner at
323-782-6959.
TECH
LIGHT READING
URL: www.lightreading.com
Company: United Business Media’s
TechWeb
Average monthly unique visitors:
300,000
Source: Omniture
Aredesign of the Light Reading website in February brought two former sub-brands under the
Light Reading umbrella with the renaming
of Digital Cable News as Light Reading Cable
and Unstrung as Light Reading Mobile.
Light Reading, a unit of United Business
Media’s TechWeb, serves the $3 trillion
worldwide telecommunications market, and
the industry’s global character is reflected at
the top of the site’s home page, where links
to the home pages for LR Europe and LR
Asia appear alongside those for LR Cable
and LR Mobile. “Many of the developing
markets are skyrocketing, and there is great
interest in them here,” said Joseph Braue, senior VP of the Light Reading Communications Network.
Another differentiator for Light Reading,
he said, is the integration of content from
Light Reading’s two research units: Heavy
Reading and Pyramid Research. Analyst
bloggers from both units are featured on the
site’s home page, as are summaries of research reports that can be purchased.
Video, known as LR TV, is another signature. “Our editors have been very successful in integrating video production into
our everyday work process through interviews, documentaries and video blogs, as
well as covering our live events before, during and after,” Braue said. ;
